Start growing your business online today!
SİRİS Sense of Beauty
We designed and built a cosmetics e-commerce site for SİRİS Sense of Beauty that reflects the brand's refined identity. Product stories, content and campaigns are now part of one experience.
- Sector
- Cosmetics & beauty
- Market
- TR
- Year
- 2025
- Duration
- 10 weeks
- Platform
- Shopify
Key results
* Figures are sample data and will be replaced with real project data before launch.
Needs and goals
The brand had built a strong visual language on social media, but the online store did not reflect it. Product pages scattered ingredient, usage and benefit information, and campaigns relied on manually created codes.
Our aim was a store that tells each product's story, builds trust and flows smoothly on mobile, with campaigns and coupons the team could manage on its own.
- Bring the brand identity into the store
- Enrich product pages with story and detail
- Simplify campaigns and coupons
- Grow repeat purchases
How we worked
- 01
Discovery
We studied customer questions, best sellers and social content to define what product pages needed.
- 02
Design
Generous white space, soft tones and clear typography kept the interface in line with the brand's social presence.
- 03
Build
On Shopify we built a custom theme, product bundles, tiered coupons and email automations.
- 04
Launch and growth
We aligned the social content calendar with store campaigns and tracked performance monthly.
After launch
With the new product pages, the add-to-cart rate rose 29% compared with the old store. Routine bundles and tiered coupons lifted the average order value by 18%.
Product pages load in 2.2 seconds on mobile. Email automations and a regular campaign rhythm raised the share of orders from returning customers by 24% over six months.
Next up are product reviews, a skin type quiz and seasonal campaign pages.
* Figures are sample data and will be replaced with real project data before launch.
What we built
Story-led product pages
Ingredients, routine and skin type information appear in tabs alongside rich imagery.
Routine bundles
Products used together are offered as a set and added to the cart in one tap.
Tiered coupons
Automatic discounts by basket value; the team switches campaigns on and off from the admin.
Email automations
Welcome, cart reminder and back-in-stock emails written in the brand's voice.
Social content
Post and story templates that match the store for each campaign period.
Mobile checkout
Express payment options and shorter forms reduce the steps to pay on mobile.
Project timeline
- Weeks 1-2Discovery and content inventory
- Weeks 3-5On-brand interface design
- Weeks 6-8Shopify theme and automations
- Weeks 9-10Launch and campaign calendar
Scope
- E-commerce design and build
- Product page structure
- Campaigns and coupons
- Social media content
Technology
Planning something similar?
Let's talk about your goals and map out a plan on a free intro call.
