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Case study · E-commerce

GLOSHOO

We built a minimal, multilingual online store for GLOSHOO, a skincare brand built around "your skin, your story". The store now sells to customers in Türkiye and Europe in their own language and currency.

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GLOSHOO
Sector
Skincare
Market
TR · EU
Year
2026
Duration
12 weeks
Platform
Shopify (Markets)
By the numbers

Key results

4Store languagesTurkish, English, German and Spanish storefronts with local prices.
+41%EU sessionsSessions from EU markets in the six months after launch.
2.4%Conversion rateAverage store conversion rate across all markets.
3.1xMeta ads ROASAverage return on ad spend for prospecting and retargeting campaigns.

* Figures are sample data and will be replaced with real project data before launch.

Starting point

Needs and goals

Alongside its sales in Türkiye, GLOSHOO was getting interest from Europe, but the store was only in Turkish. International customers struggled with pricing, shipping and returns, and some orders had to be completed over messages.

The goal was a store with a clean, on-brand design that could sell in several languages and currencies, with payments and shipping working smoothly in each market, and ads connected to that setup.

Goals
  • Launch the store in four languages
  • Offer prices, payment and shipping per market
  • Write search-friendly product content in each language
  • Set up measurable Meta ads
Approach

How we worked

  1. 01

    Discovery

    We defined target markets, shipping options and the payment methods customers expect in each country.

  2. 02

    Design

    We designed a minimal interface that puts the product and the skin story first, with templates that flex by language.

  3. 03

    Build

    With Shopify Markets we configured market prices, translations, payment and shipping rules.

  4. 04

    Launch and growth

    We set up the Meta ad account, catalogue and conversion tracking, then launched market-level campaigns.

Outcome

After launch

The store is live in four languages. Sessions from EU markets grew 41% in the first six months, and international orders now complete without any back-and-forth messages.

The average conversion rate across markets sits at 2.4%. With the catalogue and conversion tracking set up properly, Meta ads deliver an average 3.1x return on ad spend.

We are now working on a French storefront and market-specific email flows.

Monthly sessions (thousands): before and after10.4Mar10.9Apr11.6May11.8Jun12.7Jul12.4Aug
BeforeAfter

* Figures are sample data and will be replaced with real project data before launch.

Solution

What we built

01

Multilingual storefront

Turkish, English, German and Spanish storefronts, with language and country suggested by the browser.

02

Local prices and currency

Each market shows its local currency and rounded prices.

03

Payments and shipping

iyzico in Türkiye and Stripe in Europe; delivery time and cost are clear before checkout.

04

Product content and SEO

Product descriptions written separately for each language, plus hreflang and structured data.

05

Skincare routine guide

A simple guide that matches products to skin needs.

06

Meta ads setup

Market-level campaigns with catalogue, pixel and server-side conversion tracking.

Project timeline

  1. Weeks 1-2Market and operations discovery
  2. Weeks 3-5Minimal interface design
  3. Weeks 6-9Shopify Markets and integrations
  4. Weeks 10-11Translation and content
  5. Weeks 12-12Launch and ads setup

Scope

  • Multilingual e-commerce
  • Product content and SEO
  • Payment and shipping integration
  • Meta ads setup

Technology

ShopifyShopify MarketsTranslate & AdaptiyzicoStripeMeta AdsGA4
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