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Target market · AE
Dubai (UAE) market
The Gulf's trade and finance hub. English is the business language thanks to the international population; an Arabic version signals trust to local institutions and the wider region.
AE
Market profile
Dubai (UAE) at a glance
CapitalAbu Dhabi (business hub: Dubai)
Official languageArabic (English very common)
CurrencyUAE Dirham (AED)
Hreflangar-AE · en-AE
Time zoneGST (UTC+4)
Writing directionArabic right to left
Digital habits
What to watch in this market
01Offer English and Arabic together; design the Arabic version right-to-left.
02WhatsApp is one of the main business channels.
03A premium, trustworthy visual language is expected.
Legal requirements
What your site needs
Privacy policy under the UAE Personal Data Protection Law (PDPL).
Correct free-zone or mainland company details.
Clear AED pricing and VAT information.
This is general guidance; we recommend having legal texts reviewed by a lawyer.
Recommended setup
URL and hreflang
Language folders under a single domain are the strongest and easiest setup for most brands.
site.com/ar/
<link rel="alternate" hreflang="ar-AE"
href="https://site.com/ar/" />
<link rel="alternate" hreflang="tr-TR"
href="https://site.com/tr/" />
<link rel="alternate" hreflang="x-default"
href="https://site.com/" />
Free consultation
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