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Sancaktepe Su Kaçağı
Someone with a water leak doesn't want to read long pages; they want a plumber now. For Sancaktepe Su Kaçağı we built a fast local service site that earns trust in the first second and lets people call in one tap, and we run Google Ads and local SEO alongside it.
- Sector
- Plumbing services
- Market
- TR
- Year
- 2025
- Duration
- 6 weeks
- Platform
- WordPress (custom theme)
Key results
* Figures are sample data and will be replaced with real project data before launch.
Needs and goals
The business found most of its customers by phone and word of mouth. The old site was slow on mobile, the phone number sat at the bottom of the page and it wasn't clear which neighbourhoods were covered.
The goal was for a homeowner in an emergency to be able to call the moment they landed on the site, and for the business to show up in searches from nearby districts. Making sure the ad budget went on keywords that actually produce calls was also a priority.
- One-tap calling on every screen
- Neighbourhood-level local visibility
- Measurable, efficient Google Ads
- Fast loading on mobile
How we worked
- 01
Search data analysis
We studied local searches and competitor visibility to prioritise districts and services.
- 02
A light, fast site
A custom theme without unnecessary plugins gives pages that open instantly on mobile.
- 03
Area pages
We wrote original pages for each district describing the services covered and typical arrival times.
- 04
Ads and measurement
We set up the search campaign, call conversion tracking and the Business Profile together, and optimise weekly.
After launch
The new site loads in 1.6 seconds on mobile and the call button is within reach on every screen. The district pages lifted organic visits by around 41%, so the business is now more visible in neighbouring areas too.
Monthly calls from Google grew by 27%. Keyword and ad scheduling optimisation brought the average cost per qualified call down by 18%.
We keep optimising the campaigns weekly and extending the service area with new district pages.
* Figures are sample data and will be replaced with real project data before launch.
What we built
Sticky call button
A click-to-call button that stays visible at the bottom of the screen on mobile.
Send a photo via WhatsApp
Customers can send a photo of the problem to give some context up front.
District pages
Individual local service pages for Sancaktepe and the surrounding districts.
Service pages
Clear explanations of leak detection, drain unblocking and plumbing repairs.
Call tracking
Calls from ads and from organic search are measured separately.
Google Business Profile
A profile kept up to date with service area, opening hours and photos.
Project timeline
- Week 1Search data and competitor analysis
- Weeks 2-3Design and fast theme development
- Week 4District and service pages
- Week 5Google Ads, call tracking and Business Profile
- Week 6Launch and first optimisation
Scope
- Local service website
- Area pages and local SEO
- Click-to-call and WhatsApp buttons
- Google Ads search campaign
Technology
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