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Case study · Local SEO & ads

Acil Lastik 724

A driver with a flat tyre at the roadside needs one thing: to call for help quickly. For Acil Lastik 724 we built a site with a call button on the first screen, service areas by location and pages that stay fast even on a weak connection.

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Acil Lastik 724
Sector
Automotive · Roadside assistance
Market
TR
Year
2026
Duration
6 weeks
Platform
Astro + headless CMS
By the numbers

Key results

+33%Calls from the siteMonthly calls placed through the website's call buttons.
1.4 sMobile LCPLargest Contentful Paint on location pages on a 4G connection.
+21%Ad conversion rateShare of ad clicks that turned into a call.
−15%Cost per callAverage Google Ads cost per call over the campaign period.

* Figures are sample data and will be replaced with real project data before launch.

Starting point

Needs and goals

Acil Lastik 724 provides roadside help day and night, but the old site was heavy on mobile and service areas were scattered across a single page. A large share of visitors from ads left without calling.

The goal was for a driver at the roadside to be able to call as soon as the site opened, see straight away whether their location was covered, and for ad spend to be measured against real calls.

Goals
  • Call button on the first screen
  • Fast loading even on weak connections
  • Location and service area pages
  • Ad measurement based on calls
Approach

How we worked

  1. 01

    Emergency scenarios

    We mapped scenarios such as night-time, motorway and city breakdowns and prioritised what drivers need to know.

  2. 02

    Static, lightweight architecture

    Statically generated pages keep load times short even on poor mobile connections.

  3. 03

    Location pages

    We created service area pages by district and main road.

  4. 04

    Ads and call tracking

    We set up Google Ads campaigns optimised for call conversions and manage them alongside the Business Profile.

Outcome

After launch

Thanks to the static architecture, location pages load in 1.4 seconds on 4G. Monthly calls placed through the site's call buttons grew by around 33%.

The share of ad visitors who went on to call rose by 21%, and the average cost per call fell by 15%. The service area pages help drivers check coverage before they call.

We are adding new district pages and fine-tuning campaigns based on night and weekend performance.

Monthly calls: previous site vs new site176Mar189Apr196May205Jun199Jul214Aug
BeforeAfter

* Figures are sample data and will be replaced with real project data before launch.

Solution

What we built

01

Call on the first screen

A large one-tap call button visible as soon as the page opens.

02

Location sharing

Drivers can share their location via WhatsApp in a single step.

03

Service area pages

Separate pages for districts and main roads make coverage clear at a glance.

04

Service list

Tyre changes, on-site repairs and spare tyre fitting, clearly explained.

05

Call tracking

The source of every call (ads, organic, maps) is tracked separately.

06

24/7 messaging

Night and weekend availability is stated clearly on every page.

Project timeline

  1. Week 1Scenarios, keyword and area analysis
  2. Weeks 2-3Mobile-first design and development
  3. Week 4Location and service area pages
  4. Week 5Google Ads and call tracking set-up
  5. Week 6Launch and first optimisation

Scope

  • Mobile-first website
  • Location and service area pages
  • Google Ads and local SEO
  • Call tracking

Technology

AstroDecap CMSTailwind CSSGoogle AdsGoogle Business ProfileCall trackingGA4
Next projecthatchBrand · +36% Organic sessionsView project
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