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Case study · Software

pratikqr

For pratikqr we built a dashboard where venues can publish their menu in minutes, and multilingual QR menus that open instantly on guests' phones. A new landing page lifted both trial sign-ups and the trial-to-paid rate.

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pratikqr
Sector
Restaurant tech
Market
TR
Year
2026
Duration
14 weeks
Platform
Laravel + Vue.js (SaaS)
By the numbers

Key results

+34%Trial sign-upsMonthly free-trial sign-ups from the landing page.
< 1 sMenu load timeMedian time for a QR menu to open on a phone.
4Menu languagesLanguages a venue can publish its menu in from one dashboard.
+19%Trial-to-paid rateShare of trials that became paid plans after onboarding changes.

* Figures are sample data and will be replaced with real project data before launch.

Starting point

Needs and goals

Restaurants and cafés update their prices often, and printed menus can't keep up. The first version of pratikqr did the job, but the dashboard was cluttered, menus loaded slowly and language support for international guests was limited.

The goal was a simple dashboard that owners could use without any technical knowledge, paired with a fast, readable menu for guests. A new landing page that explains the product and makes signing up for a trial easier was also in scope.

Goals
  • Menu set-up in minutes
  • QR menus that open instantly on a phone
  • Multilingual menus from one dashboard
  • A landing page that drives trial sign-ups
Approach

How we worked

  1. 01

    Venue interviews

    We spoke with restaurant and café owners of different sizes to understand how they update their menus.

  2. 02

    Dashboard redesign

    We simplified editing categories, items and prices with drag and drop and inline editing.

  3. 03

    Performance-first menu

    We rewrote the guest menu as a lightweight, cached page.

  4. 04

    Landing page and onboarding

    We created a landing page that explains the product with examples and a welcome flow that guides users through their first menu.

Outcome

After launch

The rewritten guest menu opens in under a second on phones, and venues can publish their menus in four languages. The simpler dashboard means the first menu takes less time to set up.

With the new landing page, monthly trial sign-ups grew by around 34%. The step-by-step welcome flow helped trial users actually publish their menus, and the trial-to-paid rate rose by 19%.

Next, we are testing table ordering and call-the-waiter features with pilot venues.

Monthly trial sign-ups: old vs new landing page78Mar84Apr88May95Jun91Jul97Aug
BeforeAfter

* Figures are sample data and will be replaced with real project data before launch.

Solution

What we built

01

Business dashboard

Manage categories, items, prices and availability from one screen.

02

Instant price updates

Changes made in the dashboard appear on the QR menu within seconds.

03

Multilingual menu

Language tabs for item names and descriptions; guests switch language with one tap.

04

Theme and logo customisation

A menu theme that matches the venue's colours, logo and cover image.

05

Allergens and tags

Tags such as vegan, spicy or allergen info make items easier to understand.

06

Table-level QR codes

Separate, print-ready QR codes for each table or area.

Project timeline

  1. Weeks 1-2Venue interviews and product analysis
  2. Weeks 3-5Dashboard and menu interface design
  3. Weeks 6-10Dashboard and guest menu development
  4. Weeks 11-12Landing page, SEO and onboarding
  5. Weeks 13-14Testing with pilot venues and launch

Scope

  • Business admin dashboard
  • Multilingual QR menu
  • Theme and logo customisation
  • Landing page and SEO

Technology

LaravelVue.jsPostgreSQLRedisTailwind CSSCloudflareFigma
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