Start growing your business online today!
Kezban Baydan
We designed a calm, dark-toned website for Kezban Baydan that puts her personal brand at the centre. A filterable portfolio plus WhatsApp and booking integrations take visitors from a listing to a conversation in a few steps.
- Sector
- Real estate · Luxury homes
- Market
- TR
- Year
- 2025
- Duration
- 8 weeks
- Platform
- Next.js + headless WordPress
Key results
* Figures are sample data and will be replaced with real project data before launch.
Needs and goals
Kezban Baydan had long shared her listings through social media and property portals. Those channels brought reach, but they pushed her personal brand into the background and mixed her luxury and commercial portfolio in with everyone else's listings.
The goal was a trustworthy personal-brand site where the portfolio could be browsed easily by location, type and price range. It was just as important that a visitor could get in touch with one tap the moment a property caught their eye, and book a viewing online.
- Put the personal brand ahead of the listings
- Make the portfolio fast and filterable
- One tap from listing to WhatsApp
- Online viewing appointments
How we worked
- 01
Brand and content discovery
Together we clarified her areas of expertise, target buyer profiles and key neighbourhoods.
- 02
Portfolio data model
We built a flexible structure for listings with location, type, floor area, price range and status fields.
- 03
Dark-theme interface
We created a quiet, dark visual language suited to the luxury segment that lets the photography lead.
- 04
Integrations and launch
We connected WhatsApp, the booking calendar and maps, then launched with analytics in place.
After launch
Visitors now spend more time in the portfolio, and property detail page views rose by around 46%. The filters help people reach the right listing in fewer steps, and pages load in 1.9 seconds on mobile.
The listing-specific WhatsApp message gives every enquiry clear context: enquiries started on WhatsApp grew by 31% and viewings booked through the online calendar by 22%. The personal brand now sits in front of the portfolio.
We continue to work on neighbourhood guide content and monthly social media template sets for new listings.
* Figures are sample data and will be replaced with real project data before launch.
What we built
Filterable portfolio
A listing grid that filters instantly by location, type, rooms and price range.
Map view
Listings appear on a map by area, using approximate locations rather than exact addresses.
Listing-specific WhatsApp message
The button opens a chat with a pre-filled message containing the listing name and link.
Online booking
Visitors see available slots and book a viewing or an office meeting.
Personal brand page
Expertise, way of working and service areas on one clean page.
Social media templates
Instagram post and story templates for new listings that match the website.
Project timeline
- Weeks 1-2Discovery, content inventory and sitemap
- Weeks 3-4Interface design and portfolio data model
- Weeks 5-6Development, filters and map
- Week 7WhatsApp and booking integration
- Week 8Testing, analytics and launch
Scope
- Personal brand website
- Filterable portfolio
- WhatsApp and appointment integration
- Social media templates
Technology
Planning something similar?
Let's talk about your goals and map out a plan on a free intro call.
