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Target market · US
USA market
The world's largest consumer market. From New York to California, states behave like different markets, and there is a large Spanish-speaking audience.
US
Market profile
USA at a glance
CapitalWashington, D.C.
Official languageEnglish (Spanish widely spoken)
CurrencyUS Dollar (USD)
Hreflangen-US · es-US
Time zoneET · CT · MT · PT
Writing directionLeft to right
Digital habits
What to watch in this market
01Speed, clear pricing and easy contact are expected; make the value proposition obvious above the fold.
02An es-US version is a real opportunity with Hispanic audiences.
03Reviews and case studies weigh heavily in buying decisions.
Legal requirements
What your site needs
Compliance with state privacy laws, led by California's CCPA/CPRA.
Accessible design following WCAG standards.
CAN-SPAM rules for email marketing.
This is general guidance; we recommend having legal texts reviewed by a lawyer.
Recommended setup
URL and hreflang
Language folders under a single domain are the strongest and easiest setup for most brands.
We schedule meetings on New York time.
site.com/en/
<link rel="alternate" hreflang="en-US"
href="https://site.com/en/" />
<link rel="alternate" hreflang="tr-TR"
href="https://site.com/tr/" />
<link rel="alternate" hreflang="x-default"
href="https://site.com/" />
Free consultation
Planning something similar?
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