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Target market · GB
United Kingdom market
One of Europe's finance and e-commerce hubs. British English spelling and word choices should be kept separate from the American version.
GB
Market profile
United Kingdom at a glance
CapitalLondon
Official languageEnglish
CurrencyPound Sterling (GBP)
Hreflangen-GB
Time zoneGMT (UTC+0)
Writing directionLeft to right
Digital habits
What to watch in this market
01Separate en-GB and en-US content with correct hreflang protects rankings in both markets.
02Show prices in GBP including VAT.
03Reviews and independent rating platforms are influential.
Legal requirements
What your site needs
Privacy and cookie consent under UK GDPR and PECR.
Company registration number and registered office shown on the site.
Cancellation rights information for consumer sales.
This is general guidance; we recommend having legal texts reviewed by a lawyer.
Recommended setup
URL and hreflang
Language folders under a single domain are the strongest and easiest setup for most brands.
site.com/en/
<link rel="alternate" hreflang="en-GB"
href="https://site.com/en/" />
<link rel="alternate" hreflang="tr-TR"
href="https://site.com/tr/" />
<link rel="alternate" hreflang="x-default"
href="https://site.com/" />
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