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Target market · IT
Italy market
A strong market in design, food and manufacturing. Italian buyers value aesthetics and brand story; a refined visual language makes the difference.
IT
Market profile
Italy at a glance
CapitalRome
Official languageItalian
CurrencyEuro (€)
Hreflangit-IT
Time zoneCET (UTC+1)
Writing directionLeft to right
Digital habits
What to watch in this market
01Visual quality and brand story strongly influence buying decisions.
02Regional differences should shape the tone of content.
03High mobile use and social discovery.
Legal requirements
What your site needs
Italian companies must show their VAT number (Partita IVA) on the site.
Consent aligned with GDPR and the Garante cookie guidelines.
Italian-language information for consumer sales.
This is general guidance; we recommend having legal texts reviewed by a lawyer.
Recommended setup
URL and hreflang
Language folders under a single domain are the strongest and easiest setup for most brands.
site.com/it/
<link rel="alternate" hreflang="it-IT"
href="https://site.com/it/" />
<link rel="alternate" hreflang="tr-TR"
href="https://site.com/tr/" />
<link rel="alternate" hreflang="x-default"
href="https://site.com/" />
Free consultation
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