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Target market · DE
Germany market
Europe's largest economy and one of Türkiye's most important export markets. German buyers look for detailed technical information, certificates and clear processes.
DE
Market profile
Germany at a glance
CapitalBerlin
Official languageGerman
CurrencyEuro (€)
Hreflangde-DE
Time zoneCET (UTC+1)
Writing directionLeft to right
Digital habits
What to watch in this market
01Technical data sheets, certificates and references are the basis of trust.
02Consider de-AT and de-CH versions for Austria and Switzerland.
03A privacy-conscious audience; be transparent about data.
Legal requirements
What your site needs
An "Impressum" page with company details is mandatory.
Detailed DSGVO (GDPR) privacy statement (Datenschutzerklärung).
Explicit cookie consent with an easy reject option.
This is general guidance; we recommend having legal texts reviewed by a lawyer.
Recommended setup
URL and hreflang
Language folders under a single domain are the strongest and easiest setup for most brands.
site.com/de/
<link rel="alternate" hreflang="de-DE"
href="https://site.com/de/" />
<link rel="alternate" hreflang="tr-TR"
href="https://site.com/tr/" />
<link rel="alternate" hreflang="x-default"
href="https://site.com/" />
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