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Target market · TR
Türkiye market
A young, highly digital, mobile-first market. From our Istanbul office we work with brands in Türkiye and companies going international.
TR
Market profile
Türkiye at a glance
CapitalAnkara
Official languageTurkish
CurrencyTurkish Lira (TRY)
Hreflangtr-TR
Time zoneTRT (UTC+3)
Writing directionLeft to right
Digital habits
What to watch in this market
01Mobile use is very high; design for phones first.
02Instagram and WhatsApp are strong sales and contact channels.
03Instalments, shipping and returns info should stand out in e-commerce.
Legal requirements
What your site needs
KVKK information notice and cookie policy.
ETBİS registration for e-commerce businesses.
Distance sales contract and pre-information form.
This is general guidance; we recommend having legal texts reviewed by a lawyer.
Recommended setup
URL and hreflang
Language folders under a single domain are the strongest and easiest setup for most brands.
We meet face to face from our Istanbul office.
site.com/tr/
<link rel="alternate" hreflang="tr-TR"
href="https://site.com/tr/" />
<link rel="alternate" hreflang="tr-TR"
href="https://site.com/tr/" />
<link rel="alternate" hreflang="x-default"
href="https://site.com/" />
Free consultation
Planning something similar?
Let's talk about your goals and map out a plan on a free intro call.
