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Target market · PT
Portugal market
A market that stands out for its growing tech ecosystem and Lisbon's international appeal. European Portuguese differs from Brazilian Portuguese.
PT
Market profile
Portugal at a glance
CapitalLisbon
Official languagePortuguese
CurrencyEuro (€)
Hreflangpt-PT
Time zoneWET (UTC+0)
Writing directionLeft to right
Digital habits
What to watch in this market
01pt-PT and pt-BR differ in vocabulary and forms of address; don't merge them.
02In tourism and real estate an English version also reaches a large audience.
03Mobile use is high; page speed should be a priority.
Legal requirements
What your site needs
A link to the electronic complaints book (Livro de Reclamações) for consumer businesses.
RGPD-compliant privacy policy and cookie consent.
Company details clearly shown on the site.
This is general guidance; we recommend having legal texts reviewed by a lawyer.
Recommended setup
URL and hreflang
Language folders under a single domain are the strongest and easiest setup for most brands.
site.com/pt/
<link rel="alternate" hreflang="pt-PT"
href="https://site.com/pt/" />
<link rel="alternate" hreflang="tr-TR"
href="https://site.com/tr/" />
<link rel="alternate" hreflang="x-default"
href="https://site.com/" />
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