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Target market · NL
Netherlands market
Europe's logistics gateway and one of its most digital markets. English is widespread, but Dutch content makes a difference with local customers.
NL
Market profile
Netherlands at a glance
CapitalAmsterdam
Official languageDutch (English widely spoken)
CurrencyEuro (€)
Hreflangnl-NL
Time zoneCET (UTC+1)
Writing directionLeft to right
Digital habits
What to watch in this market
01Fast, simple and clear pages are preferred.
02Local payment methods (e.g. iDEAL) are expected online.
03English for B2B and Dutch for B2C is usually the right balance.
Legal requirements
What your site needs
Dutch companies must show their KvK (Chamber of Commerce) number on the website.
AVG (GDPR) compliant privacy policy and cookie consent.
Right of withdrawal and returns information for consumer sales.
This is general guidance; we recommend having legal texts reviewed by a lawyer.
Recommended setup
URL and hreflang
Language folders under a single domain are the strongest and easiest setup for most brands.
site.com/nl/
<link rel="alternate" hreflang="nl-NL"
href="https://site.com/nl/" />
<link rel="alternate" hreflang="tr-TR"
href="https://site.com/tr/" />
<link rel="alternate" hreflang="x-default"
href="https://site.com/" />
Free consultation
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