Start growing your business online today!
Target market · ES
Spain market
One of the Eurozone's major economies and a key trading partner of Türkiye. With offices in Madrid and Almería, we know this market first-hand.
ES
Market profile
Spain at a glance
CapitalMadrid
Official languageSpanish (Catalan, Basque, Galician regionally)
CurrencyEuro (€)
Hreflanges-ES
Time zoneCET (UTC+1)
Writing directionLeft to right
Digital habits
What to watch in this market
01Business buyers expect a formal yet warm tone; choosing between "usted" and "tú" depends on the sector.
02The same product is searched with different words by region; a Catalan version builds trust in Catalonia.
03WhatsApp is common for business; make it visible on your contact page.
Legal requirements
What your site needs
An "Aviso Legal" page with company details under LSSI-CE.
Privacy policy and cookie consent compliant with RGPD and LOPDGDD.
Spanish-language terms and returns policy for consumer sales.
This is general guidance; we recommend having legal texts reviewed by a lawyer.
Recommended setup
URL and hreflang
Language folders under a single domain are the strongest and easiest setup for most brands.
We meet face to face from our Madrid and Almería offices.
site.com/es/
<link rel="alternate" hreflang="es-ES"
href="https://site.com/es/" />
<link rel="alternate" hreflang="tr-TR"
href="https://site.com/tr/" />
<link rel="alternate" hreflang="x-default"
href="https://site.com/" />
Free consultation
Planning something similar?
Let's talk about your goals and map out a plan on a free intro call.
